Does your business have the votes of confidence it needs from social media networks? Build your brand awareness across the web and create meaningful connections with your customers and followers through social media marketing (SMM).
Tribe365 Internet Marketing Agency provides social media marketing for small businesses, enterprises and multiple-location companies. No matter if you own a startup or a Fortune 500 company, our social media marketing experts can assist you with your campaign. Partner with us and let our social media marketing agency boost your brand visibility and integrity!
Social Media Marketing Basics
Social media channels have become a major source of news and information in today’s internet-driven world. But that’s not all. Social media presence is also a vital factor in search rankings and digital marketing.
Statistics show that the global population of social media users has risen to 4.57 billion, with 346 million new social media users added in 2020. Furthermore, Global WebIndex reveals that social media users spend an average of two hours and 24 minutes every day multi-networking across at least eight social media platforms and messaging apps.
As social media usage continues to grow exponentially, knowing how to market on social media is becoming more crucial in reaching your target demographics and creating brand awareness. Many marketers, however, enter the digital and social media marketing realm without fully understanding what is social media marketing and its demands. Don’t make the same mistake.
Our social media marketing specialists explain the different aspects of business-to-consumer (B2C) and business-to-business (B2B) social media marketing to help you get started with your campaign. Read on and learn what is social media marketing and how to market on social media straight from Tribe365’s social media marketing experts.
What Is Social Media Marketing?
A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.
Digital Marketing vs. Social Media Marketing: What’s the Difference?
Many people use digital and social media marketing interchangeably. They believe that implementing various B2B social media marketing methods alone qualifies as digital marketing. However, social media marketing is only a fraction of the bigger picture.
Let’s look at the difference between digital marketing vs. social media marketing to better understand how you can leverage these marketing tactics to your advantage.
Digital marketing is an all-encompassing term that uses online and offline digital marketing tactics to promote products and services and increase profitability.
Digital marketing involves various internet marketing tactics and channels, including SEO, social media marketing, pay-per-click advertising, eCommerce optimization, email marketing and Amazon advertising.
Social media marketing, on the other hand, is one of the many components of digital marketing. It leverages various social media platforms, such as Snapchat, TikTok and YouTube, to introduce a brand, grab people’s attention and engage with prospects and customers. Social media digital marketing involves collaborating with industry influencers, posting fresh, unique content and adopting various marketing trends to convince people to take action.
Compared to other types of digital marketing, B2B social media marketing provides quicker campaign results. However, social media marketing alone is not enough. As digital marketing experts, we highly recommend you explore other internet marketing tactics that go hand-in-hand with your social media campaign to achieve sustainable, long-term success.
Are Digital and Social Media Marketing Essential to Business?
Yes. Digital and social media marketing are critical components of online success. Although digital and social media marketing strategies vary, these marketing tactics share the same goals: to boost brand awareness and drive more revenue.
Social media digital marketing allows you to showcase your brand to potential customers at exactly the moment they are ready to convert. More importantly, combined digital and social media marketing efforts enable you to maximize available customer touchpoints and conversion opportunities.
Remember, digital success is not a matter of choosing between digital marketing vs. social media marketing but combining the right marketing tactics to convey your brand message. Having both digital and social media marketing strategies is critical to finding the right customers and enhancing your online presence. The key is to ensure your social media digital marketing techniques match your objectives.
What Are the Benefits of Social Media Marketing Services
Social media marketing services have numerous advantages for startups and established brands. With the right social media marketing plan and campaign monitoring system, social media content marketing can lead to increased search traffic, better SEO, healthier customer engagement and improved brand loyalty.
Still on the fence about investing in social media marketing services? Here are the key benefits of social media marketing to facilitate your decision-making process:
Better Online Exposure
Social media marketing is continually progressing and adapting, becoming a powerful online marketing resource for companies and brands. Social media platforms like Facebook, Twitter, LinkedIn and Instagram can dynamically increase exposure and interest in your company. With an effective social media content marketing strategy, you generate more engagements and social signals, such as likes and shares, that allow you to interact with a broader online community.
High Search Rankings
Search engines like Google and Bing now integrate updates, Tweets, profiles and comments into their results pages, recognizing the importance of social interaction. The more people share your content across social media channels, the more traffic they send to your website, and therefore, the better your search rankings.
Specific Audience Targeting
No matter how valuable and engaging your content, it won’t generate conversions if it doesn’t reach the right audience. Marketing through social media allows you to identify and categorize your ideal customers by age, location and online activities, among other metrics. Social media marketing experts determine and analyze your niche market to understand your target customers’ online behavior and craft relevant content and ads that address their needs.
Improved Customer Reach
A Global Web Index study shows that approximately 54 percent of online users utilize social media platforms for product research. Furthermore, 49 percent of consumers depend on recommendations from social media influencers when looking for brands. With a robust social media marketing strategy, you can boost your brand awareness and position your company in front of the right customers.
Complete Brand Control
Social media marketing packages are tailored to your specific needs and financial capacity. This means you have complete control over your branding, budget and social media content marketing strategy. Learning how to use social media for marketing enables you to create and maintain an image that appeals to your target audience and ensure your B2B social media marketing game is always on point.
Enhanced Customer Trust
Understanding how to use social media for marketing allows you to build a thought leadership brand and create deep, meaningful connections with your followers. Our social media marketing agency shares valuable content and engages in online conversations about your company to keep a pulse on your target market. We also use social media video marketing to showcase your client testimonials, case studies and other content that proves your brand validity. These tactics are crucial in gaining consumer trust and building intimate relationships with your followers.
Multiple Marketing Options
Besides Facebook, YouTube, LinkedIn and Instagram social media marketing, there are other social media marketing methods you can use to promote your business. These include WhatsApp, Messenger, WeChat, Tumblr and Snapchat social media marketing. Our social media marketing company performs in-depth business reviews, audience analysis and competitor benchmarking to determine the most appropriate and profitable social media marketing platforms and techniques for your business.
Increased Profitability
Social media marketing for small businesses and large enterprises is a cost-effective way to reach your ideal clients without spending a hefty amount of money. Various social media platforms allow you to showcase your products and services at a low cost. Additionally, one of the key benefits of social media marketing is it helps you reach an unlimited number of prospects across locations without doing additional work or incurring more expenses.
Marketing through social media is one of the best ways to humanize your brand and provide customers with an insider’s view of what’s going on in your company. Capitalize on Tribe365’s social media marketing services and get more people to advocate for your brand! Contact our social media marketing firm now to learn more about how to use social media for marketing.
Why Choose Tribe365 for your Social Media Marketing
As an award-winning social media management company, Tribe365 Internet Marketing Agency maintains full transparency so you can see first-hand how our efforts are increasing your online revenue. Our commitment to effective social media management and marketing strategies creates a valuable network resource for your online marketing needs.
Partner with our social media marketing agency and gain the following benefits:
Dedicated Account Managers
At Tribe365, we assign specific strategists depending on your industry demands, social media marketing needs and goals. This means you could get multiple social media digital marketing experts working on your brand. Your dedicated account managers are available by email or phone to respond to any questions or engage in discussions.
Extensive Onboarding Process
Our social media marketing consultants provide you with an in-depth social media marketing strategy breakdown during your campaign inception. This way, you know exactly what tactics we will implement to achieve your goals. Additionally, we establish your campaign metrics from the get-go to ensure we are on the same page.
Custom Social Media Marketing Strategy
Boost your social media engagement and marketing efforts with a social media marketing strategy designed to fit your needs and budget. Our social media marketing experts identify your target audience to create effective social media digital marketing plans that drive higher ROI. We utilize analytics and data-tracking tools to improve your strategies and target specific keywords and topics relevant to your brand.
Social Media Campaign Reports
Our custom, in-depth reporting measures include social media campaign reports that give a full overview of your social media performance. We also offer a monthly breakdown of the social media tasks we’ve performed and the hours we’ve spent to help you monitor your ROI.
Paid and Organic Team
We ensure our clients are matched with a subject matter expert. Our team comprises organic and paid strategists with years of expertise and experience, so you can rest easy knowing your campaign is well taken care of. Although paid and organic are very different aspects of social media marketing, we implement a cohesive strategy to maximize your social media marketing conversions.
Diverse Marketing Experience
Tribe365 has experience in many different markets, including B2B and B2C at all sizes. Whether you own a startup, enterprise or a multi-location company, our social media marketing firm strives to go above and beyond your expectations. We give your brand a solid social media presence and online reputation through sustained research, tracking and adaptation to online trends and resources.
Let’s Take Your Social Media Presence to the Next Level!
Are you ready to elevate your brand on social media? Partner with Tribe365 to unlock the full potential of your online presence. Whether you’re a startup, small business, or established brand, we have the expertise to drive results.
Contact us today to schedule a consultation and let’s embark on a journey to boost your brand’s visibility, engagement, and success in the digital realm. Your audience is waiting—let’s make a lasting impression together!
